opinions - bean 1
LL Bean’s Superior Winter Gear Beats North Face and Columbia

by Cate Tauriello

These days it’s hard to decide which brand for winter gear is better: Columbia or North Face? But what about L.L. Bean?

“We are one of the only companies I know of that empowers the customer to determine what satisfaction means to them, as each person’s idea of what satisfaction means can be very different from person-to-person.” said Mac McKeever of L.L. Bean. “Our rock-solid 100% satisfaction guarantee is one of the best in the industry.”

L.L. Bean is one of the most reliable companies for outdoor gear for anything from boots to backpacks. Speaking from personal experience, I have used L.L. Bean gear since I was young. The backpacks are incredibly reliable and come in several different styles. I also recently bought a pair of Bean boots in a deep red color. The boots have been featured on the covers of magazines and were even taken off the site, catalog, and shelves because so many orders came in for them. I’m sure they will be perfect for me in the coming years when I attend college.

“As we have evolved over the years through our various channels, those being the catalog, retail stores and the internet, and amongst incredible growth, one thing that has remained is our steadfast dedication to the concepts originally put forth by our founder” said McKeever.

While L.L. Bean may not be as recognizable to students as The North Face or Columbia, it has been around much longer than the two. McKeever also says, “Our single greatest marketing asset continues to be the brand affinity that we have developed and strengthened over the years. L.L.’s original concept was to offer customers exceptional products of extremely high quality that satisfied certain needs or solved problems for the outdoorsman, delivered with superior customer service and a 100% satisfaction guarantee.”

I guess you could say that sometimes it’s more about the durability of the equipment than the name of the company on the label.


Photo notes:

Fuchsia backpack (2001)

Red leather boots (2014)