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Apple Unveils Three New iPhones to Some Controversy

by Sanders Jett-Folk

On September 12th, Tim Cook and other Apple executives took the stage at the Steve Jobs Theater in Cupertino, California to announce three new models of Apple’s wildly popular iPhone lineup. [1] The first of the new iPhones that Apple unveiled were the iPhone 8 and iPhone 8 Plus. They are updates to last year’s iPhone 7 (rose gold model pictured) and 7 Plus, with the company skipping the ‘S’ trend as seen with the iPhone 4S, 5S, and 6S.

The iPhone 8 and 8 Plus have many improvements over their predecessors. While they retain almost the same design as the 7/7 Plus, the new iPhones feature a glass back panel, a design choice not seen in the iPhone since 2011’s iPhone 4S. The glass is reinforced by steel to give it strength and keep it from breaking. The cameras on the new iPhones have wider aperture lenses for higher quality photos, as well as brand new “Portrait Lighting” modes.
Another major feature that has been added is wireless charging, similar to what we’ve seen in higher end Samsung devices recently.

The iPhone 8 and 8 Plus also feature the Apple A11 Bionic chip, a high end CPU that is far more powerful than the previous A10 processor seen in the iPhone 7 and 7 Plus. Finally, the iPhone 8 and 8 Plus come in three colors: silver, space gray and a new gold finish. The smartphones will come at a starting price of $699. [2]

But, what about the third new iPhone? That’s where Apple’s real improvements come in. Apple launched a brand new phone called the iPhone X (pronounced “Ten”). The iPhone X is the most luxurious phone that Apple has ever created. It has all of the new features of the 8 and 8 Plus, including the new cameras, the A11 Bionic processor, wireless charging and more.

But it also has many exclusive features. The 2K screen encompasses nearly the entire front of the phone, allowing for more screen and less phone. The home button has been removed from the advanced iPhone X, meaning the user must swipe up from the bottom of the screen to go to the home screen of the phone. Another major feature is Face ID, which allows the user to unlock the phone and use new features such as animated emojis just by looking at the phone. During the first onstage demo of the Face ID software, Apple executive Craig Federighi couldn’t get the Face ID to successfully unlock his phone after two attempts, leading to doubts that the technology actually works. [3] Regardless, this level of advanced technology comes at a high price. The iPhone X comes with a starting price tag of $999. [4]

Junior Joe Hansen wasn’t impressed with the new iPhones. “I’ve always used Android, and Android phones have had these new features for years. Even the face recognition has been used on previous Android phones. There’s no good reason to buy one of the new iPhones.”

Mathematics teacher Jennifer Greger was surprised that consumers are willing to pay such an extraordinary price for the iPhone X. She commented “[What’s] more amazing than the facial recognition and wireless charging is that Apple has created a device that is perceived as so essential to daily life that consumers will pay $1,000 for one.”
Junior Eddie Rudegeair said “The new iPhones are cool, but there’s no major improvements in them except for the iPhone X, which costs too much.”

The iPhone 8 and 8 Plus are available for pre-order this upcoming Friday and will be released exactly one week later. [5] The iPhone X won’t go on sale until November, [6] which caused Apple’s stock to slightly drop following its announcement. [7]